As any good Ohioan know , there ’s a vainglorious deviation betweenanOhio land university andTheOhio State University . But with countless other public college across the land , admit the similarly named Ohio University , it ’s not hard for out - of - towners or prospective students to get scattered . To further distinguish themselves from other instauration ( and to capitalise on merchandise opportunities , no doubt ) , The Ohio State University is pursuing a stylemark for theThein its name .
According toSmithsonian.com , trademark lawyerJosh Gerbenfirst broke the news on Twitter , where he shared a short video that included the stylemark app program itself , as well as representative of how the university plans to use the word on dress . One is a white chapeau colour with a redTHE , and the other is a blood-red scoop - make out T - shirt with a whiteTHEand the Ohio State logo beneath it . Gerben prefigure that the U.S. Patent and Trademark Office will initially deny the trademark request on the cornerstone that those examples are n’t sufficient trademark function , but the university would have an opportunity to try again .
The Columbus Dispatchreportsthat university spokesperson Chris Davey confirm the trademark practical app , saying that “ Ohio State work to smartly protect the university ’s brand and trademark . ” He ’s not exaggerating ; the university has secured trademarks for legendary passenger car Urban Meyer and Woody Hayes , plus more than 150 hallmark and pending program across an impressive 17 countries .
The schooltime ’s 2017 petition to trademark the initials " OSU " stimulate an objection from Oklahoma State University , which is also know as OSU , but the two schools eventually decided that they could both habituate it , as long as each desist from produce habiliment or capacity that could cause confusion about which school was being referenced .
The Ohio State University , perhaps most famous for its march band , public research endeavors , and legendary gymnastic teams , is not imperviable to societal media mockery , however .
Ohio University responded with this :
And the University of Michigan , OSU ’s longtime sports competitor , suggested that it should trademarkof :
However bizarre this hallmark may seem , it ’s far from the weirdest request th Patent and Trademark Office has ever received . Check out thesecolorsandscentsthat are also trademark .
[ h / tSmithsonian.com ]
