Photo: 19 Crimes
Martha Stewartknows good wine, so when creating her own, she wasn’t going to settle for anything less than perfect.
Thelifestyle expertrecently debuted19 Crimes Martha’s Chard, the brand’s first California Chardonnay. It’s something Stewart says took about 20 iterations to get right.
“I have very strong ideas about what a Chardonnay should be,” she tells PEOPLE exclusively. “I have not really been a big fan of the oaky, overly buttery Chardonnays that exist. I thought Chardonnay in America needed a little bit of a redesign.”
“So that’s what we were attempting to do — a kind of redesign and to simplify and make a very palatable white wine that would sell like crazy,” she adds.
19 Crimes
Martha’s Chard is available in California now and will be sold nationwide on Feb. 1 for $11.99.
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Before going to market, Stewart tested the vino on close confidants and even took a case to the Dominican Republic on vacation to serve to friends.
“The big majority of the people who tested the wine agreed with me. They chose my version, the final version, over the 19 Crimes version. So I was really pleased,” she says.
Stewart, 80, is “not a big drinker,” she says. “I never have been.” She’ll have a glass of wine or two with dinner and has a trick to keep herself from going overboard that was long considered a wine faux pas.
“Nobody minds it anymore, even fine winemakers,” the etiquette expert says. “I met the man who makes the best Sauterne, and he encouraged me to add ice to it! He said, ‘It’s fine. Don’t worry about it, Martha. We’re not going to get insulted. We know the taste is there. The flavor is there. The fineness is there. You can add ice to it, of course.’ So, that’s how I extend a glass of wine. But, I like to serve my beautiful Martha’s Chard icy cold.”
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19 Crimes also partners with Snoop Dogg,Stewart’s friendand cohost ofMartha & Snoop’s Potluck Dinner Party, so he was “absolutely” a big part of getting Stewart on board with the brand, she says.
“They went to him first to do his Cali Red. Then they did his Cali Rosé. It was so popular!” says Stewart. “That was one of the biggest launches ever in the wine industry. If mine equals that launch, boy am I going to be happy.”
source: people.com
