The hardest part of most holiday is the end . On top of steady yourself to reenter the literal world , you have to verify you return home with souvenirs for yourself and others . rather of settling for the distinctive crack glasses , key string , or magnets , Lake Como visitant now have the option to buy canned line from the travel goal .
Communications party ItalyComunica now sells13.5 - ounce line canistersfrom the domain at £ 9.90 ( $ 11 ) each . The officialLake Como Air websitestates that each container comes with 400 milliliters ( 13.53 ounces ) of “ virginal air from the most beautiful lake in the man . ” It also breaks down the chemical typography of the destination ’s air . ( Seventy - eight per centum atomic number 7 and 21 pct oxygen , in case you were curious . ) fortunately , the can will still make a good decorative souvenir after it ’s opened .
Although Lake Como is advertising the can air on its website , it ’s not sell online and can only be buy in computer storage in the area . According toCNN Travel , Davide Abagnale , a selling specialist who previously sell Lake Como posters online , came up with the melodic theme . A voice for ItalyComunica told the news reference that Adagnale desire to “ make a souvenir that could be well transported in a bag for tourists ” and tried to make ” something original , sport , and even provocative . ”
The concept of selling aviation is n’t fresh . Per CNN , Adagnale got the musical theme from other Italian tourist spots profiting from similar thingumabob . Outside Italy , one company sell line bottled in the UK during the COVID-19 pandemic as a way of comforting homesick residents overseas . ACanadian businesshas also sold hundreds of fanny of air to resident physician in China due to the rural area ’s smog trouble .
The invigorated air and world - class scene are n’t the only features drawing holidaymaker to Lake Como . The area is also home to Italy ’s infamous “ Ghost Mansion . ”
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