Levi’s, Beyoncé’s Cowboy Carter album.Photo:Levis;Columbia Records Group
Levis;Columbia Records Group
Levi’s is paying homage toBeyoncéafter she gave the brand a shout-out on her new album.
On Friday, the star’s second installment in herRenaissancealbum series,Cowboy Carter,dropped — and it includes a reference to the denim brand. In her track “Levii’s Jeans,” which featuresPost Malone, she sings: “Boy, I’ll let you be my Levi’s jeans/ So you can hug that ass all day long.”
The double “I” in the song’s name is a reference toCowboy Carterserving as Act II in theRenaissanceseries. Several other song titles also feature the double “I” treatment including “AMERIICAN REQUIEM,” “SPAGHETTII” and even hercover of the Beatles' iconic track “BLACKBIIRD.”
Beyonce performs onstage during the ‘Renaissance World Tour’.Kevin Mazur/WireImage
Kevin Mazur/WireImage
Shortly afterthe album’s release, Levi’s Instagram account got in on the fun. The fashion company updated its profile pictures to spell the brand’s name with two “I"s and changed its bio to read: “FKA [formerly known as] Levi’s 🐝.” The bee emoji, of course, is meant to signify Beyoncé’s Beyhive fandom.
The denim brand alsoshared a postnodding to its mention on the star’s album. On Friday, Levi’s posted several photos of its classic jeans along with the caption: “Oh to be Levi’s jeans right now 👖🤠.”
“Levi’s in the hive »» 🐝🐝👑,” one commenter wrote.
“Levii’s jeans is the new national anthem,” another joked.
“DENIM ON DENIM!” another fan chimed in, referencing the lyrics to the new track.
Malone, 28 shared his thoughtsabout the track on the day of the album’s release, praising the Grammy winner on Instagram on Friday.
“Thank you [Beyoncé]. Congrats this album is beautiful,” he wrote on his Instagram Story, reposting the “Lemonade” singer’s own Instagram post with various photos from shoots for the album.
The new album boasts a large array of guest artists, from both within and outside the country genre.Miley Cyrusis featured on “II Most Wanted,” andshe also took a moment on social media to thank Beyoncéfor inviting her to perform on the album.
“II Most Wanted is out now on the new @Beyonce album #CowboyCarter,” she captioned a post on Friday which featured theCowboy Carteralbum art. “I’ve loved Beyonce since long before I had the opportunity to meet & work with her.”
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Cyrus, 31, continued: “My admiration runs so much deeper now that I’ve created along side of her. Thank you Beyonce. You’re everything & more. Love you. To everyone who spent time making this song so special thank you from the bottom of my heart. Sincerely, Miley.”
Among themany other guestsare Linda Martell, whomade history in 1969as the first Black female solo artist to play the Grand Ole Opry, and iconic country starsDolly PartonandWillie Nelson. Nelson, 90, can be heard on “Smoke Hour Willie Nelson” and “Smoke Hour II,” and Parton, 78, is featured on Beyoncé’s cover of her classic track “Jolene.”
source: people.com
