join the national batch - on of entities suing Google for antitrust is Genius Media Group , which announced a lawsuit on Wednesday night refer to the search giant ’s ad exchange recitation .
In the filing , Genius Media Group — which owns the lyrics and annotations site Genius — allege that Google has been able to achieve a near - monopoly with its display advertizement marketplace by “ raise a cost bridge between publisher and advertisers and charging an unlawfully mellow price for passage . ”
“ Specifically , Google ’s Ad Server — the software or code that publisher use to make critical decisions about advertising mental object — enforce anticompetitive rules and lead that artificially falsify the channels through which publisher sell their ad locating inventory , ” the courtship read .
Photo: Drew Angerer / Staff (Getty Images)
Filed as a class military action lawsuit , the case is likely to attract other companies that take issue with the way the advert server is run — bad news for Google , since that list is quite long . company with specialized search solvent , including Amazon , Tripadvisor and Yelp , have long claimed that Google ’s algorithm is cut to prioritize its own products in search , signify that competitors must either take low dealings or husk out vainglorious sawhorse for delay free-enterprise with Google in the search resultant role .
The case is just the late of Google ’s mounting antitrust woes . Earlieron Wednesday , a coalition of states led by Texas Attorney General Ken Paxton announced an antimonopoly causa targeting Google ’s conduct in the advertising technology securities industry , alleging that the companionship “ repeatedly ” abused its monopoly mogul to command the way online ads are priced and “ enlist in marketplace collusion to rig auctions . ” That slip is distinct from a freestanding antitrust suitfiled against Google in Octoberby the Justice Department and 11 Republican DoS attorneys general , in which Google stands accused of line up sole contracts with the manufacturing business of mechanical man - powered smartphones so that the devices would come pre - slopped with Google as the nonremittal web browser search engine .
And the party is allegedly just getting started : As it was recently reported , a second coalition of states led by Democratic Colorado Attorney General Phil Weiser is apparently readying an antitrust lawsuit against Google that will claim that the company changed its hunt substructure to the disadvantage of certain rival that offer specialized search results . According toPolitico , that ill could go live on as soon as Thursday .
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