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gather away in Ann Arbor , Michigan is NewProductWorks ( NPW ) . assort with orbicular marketplace research consultants GfK , NPW has a origin of about 120,000 different products across 350 categories . There is just about one of everything cram onto the ledge . For this reason , companies and individuals looking to make and market a new merchandise will pay off a hefty sum to call , search , and analyse the product that come through – and those that did n’t . NPW has been given the nickname “ the Museum of Failed Products , ” and considering that , depend on the industry , as much as 50 % of young product fail , that nickname is drained - on .
GfK Executive Vice President of Market Opportunities and Innovation Elliot Rossen tell CBS News that when people plan a raw product , they are call for themselves , “ How can we convert the world ? How can we change citizenry ’s lives and the way the great unwashed go ? ” However , sometimes , the public was not looking for that finical change .
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These eight dumfounding fiascos top the leaning of failed products :
Vegetable Flavored Jell-O
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Jell - O was quite the fad in the 1950s and 1960s . Even these Jell - O salads had their prime , with exciting and confutable recipes like Ring - Around - the - Tuna ( “ A beautiful gem - like entree salad for your luncheon or buffet table ” ) . While Jell - O continued to come out with adventurous gelatin concoction , they could n’t quite get these vegetable feeling to stick . cultivated celery , Mixed Vegetable , Italian Salad , and Seasoned Tomato Jell - O have long since faded away .
Image Source:The Huffington Post
