The next time you see Facebook advertizement for , say , erectile dysfunction pill or ballock freezing , you’re able to check to see why you were targeted by those stain and where the companies get your data .
On Thursday , Facebook announcedit is updating its advertizement Preferences and “ Why am I attend this ad ? ” tools , which were first introduce four class ago . The changes will serve users find more selective information about why they are watch the advertizement that the program process up to them . It ’s the company ’s latest effort to cater some transparency after theCambridge Analytica information - harvesting scandallast year revealed to the populace just how heady Facebook has been with users ’ secret information .
To see why a sword wants you to see an advert , click the ellipses ikon in the top - right hand of an advert , then sink in “ Why am I seeing this ad ? ” to get a line how you fit the visibility the company is targeting .
Photo: Justin Sullivan (Getty)
https://www.facebook.com/0/videos/1292820370894105/
As Facebook points out in its web log billet about the new characteristic , in the yesteryear this tool only show one or two reasons that a substance abuser was targeted — for representative , the user go the demographic and has call in a relevant internet site . But Facebook claims that now user can see more detail , like the specific site they gossip or Facebook page they like . The cock will also guide user to a page where they can make out their advertizing preference .
https://www.facebook.com/0/videos/457891411692785/
But perhaps a more illuminating fresh feature is in the Ad Preferences dick , where users can now see which third - party data factor shared lists with their personal information on it .
To look into this , users can flick “ Advertisers and Businesses ” on the Ad Preferences Sir Frederick Handley Page , then see a listing of “ businesses who have upload and shared a inclination with your information ” within the last three months , and “ advertisers who uploaded a leaning with your information and advertised to it ” within the past workweek .
I checked this provided selective information in my bill and recognized only a few of the many third - party data brokers that had shared my information . Many of them were marketing firms . One company I could find oneself no suggestion of in a cursory Google search , which was kind of creepy .
While these features give drug user a slight more control and awareness of how their data is being shared , it probably wo n’t change the drug user experience all that much . But checking the information is a salutary monitor of why you might want to delete your Facebook account .
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