DC Super Hero Girls , the collaboration between DC Comics and Mattel boast DC ’s most iconic female characters reimagined as teenager attend to school together , begin as a serial of online shorts signify to push a fellow traveler set up of dolls ( or action figures ) . Now , though , it ’s become so much more .
Since its early solar day on YouTube , the DC Super Hero Girls franchise has expanded into the public of comics and , according to DC , the serial is sell much , much expert than anybody initially expect it to .
In an audience with The Hollywood Reporter , DC Entertainment senior vice president of sales John Cunningham explained that DC Super Hero Girls : Finals Crisis , the series ’ first craft assemblage , outsold a number of DC ’s more “ traditional , ” male person - orientate script in 2016 — something that surprise the publisher .
tell Cunningham :
If I look at book we shipped out of [ DC ’s book food market allocator ] Penguin Random House last twelvemonth — books shipped to bookstores — DC Super Hero Girls : Finals Crisis was our No . 2 book on units . Our No . 1 book was The Killing Joke .
So our leaning expire , Batman : The Killing Joke , DC Super Hero little girl : Finals Crisis , Suicide Squad Vol . 1 , Watchmen , Preacher . And what that number [ for DCSHG ] does n’t admit is our Scholastic Book Club sales event , which is of a quantity which is groovy than what I show embark out of Penguin Random House .
DC Super Hero Girls make out to outsell Preacher and Suicide Squad is peculiarly telling , consider that the latter two Holy Scripture had a major tv set serial and bad - budget pic out ( severally ) last year that should have boosted sales . They key difference of opinion at play ? DC Super Hero Girls ’ target demographic .
Unlike the huge absolute majority of books that eclipse headlines about comics , DC Super Hero Girls is place squarely at girl between the ages of 6 - 12 , an interview drastically underrepresented in comic book that the major newspaper publisher are put out .
In working with Mattel to make a blade - novel dimension specifically designed to those young distaff lector , DC managed produce something that was a financial success for itself . It ’s almost as if a publisher properly market its books to a novel , diverse audience leads to that consultation need to buy what the newspaper publisher is selling .
guess that .
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