Chrysler’s Using Oculus Rift To Put You Inside a Car As It’s Built

It seems a test driveway just is n’t enough to trade customer on a unexampled motorcar these days . So to facilitate promote the new Chrysler 200 , the automaker partner with Wieden+Kennedy Portland , Stopp , and MPC Creative to produce an Oculus Riftvirtual world experiencethatgives buyers not only a tour of the car , but the procedure of how it was project and built .

The four - minute of arc experience call Beneath the Surface ( teased above ) takes advantage of the Oculus Rift DK2 headset to give potential customers a detailed look at all the share that go into the Chrysler 200 , from the inside out , as well as the timber dominance step that see to it the vehicle ’s warrant is n’t proceed to be immediately needed .

And the use of Oculus Rift as a selling tool does n’t just provide a unique look at a vehicle that would otherwise be impossible with a model sitting on a saleroom base . As the VR headset become more and more platitude in nursing home , they give automaker a probability to let likely emptor take cyber trial thrust of numberless vehicles without the press of a salesperson floating around . They could even allow more reformist franchise to give examination drives of a competitor ’s ware , allowing them to channelize out incisively why a car from the auto manufacturer they represent is clearly the in force choice . Now we just want a fashion to infuse VR with that novel - automobile smell . [ Vimeoviadesignboom ]