To fulfill the interior decorator in all of us , Sony has continued its drive for “ personalization ” of TVs . That imply standardized color faceplates available for two of the Modern line , the 50″ to 60″ A3000 SXRD rearward - projection sets ( $ 3000 to $ 3500 ) and the 40″ to 46″ XBR4 ( $ 3,000 to $ 4,800 ) .
With the liquid crystal display , you get the stock black-market bezel in the box , but you may swap it for any of eight other optional colors include Scarlet Red , Pacific Blue , Arctic White , Sienna Brown , Titanium Silver , Midnight Black and — new for 2007 — Rose Metallic and Champagne Gold at $ 300 a soda water .
For the rearward - projection sets , you’re able to replace the bootleg lower speaker grille with one of four colors including Burgundy Red , Metallic Silver , Satin Black and Cacao , $ 50 each .

I know , I know , sooo vulgar . Here you were admit out for “ Shocking Pink ” or “ Electric Orange ” , correct ? Sorry to disappoint . Maybe you ’ll get your wish next twelvemonth .
New Sony LCDs[Sony Electronics ]
New Sony Microdisplay Rear - Projection Sets[Sony Electronics ]

home entertainmentSony
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