Using a twinkling is what separates lensman from people who got a good camera tidy sum on Black Friday . Flash photography can be hard . There ’s wakeful theory and math at play . habituate a flash bulb incorrectly and the image you ’re make are often ugly than if you ’d never used a flash at all . Canon ’s hop its new 470EX - AI flare unit changes that .

The 470EX - AI mechanically skim for the subject and the ceiling in a room , assess the distance , and then bounces the flash off of the ceiling . This should , theoretically , give your images a softer and more appealing light than if you ’d just pointed the instant at your subject — as most people who do n’t read flash picture taking are disposed to do .

In a recent briefing Canon made it very clear that 470EX - AI is n’t a heartbeat intended for professionals . Its for people who jazz enough to have it away they need a ostentation , but maybe do n’t know enough to the right way use it .

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Graphic: Alex Cranz (Gizmodo)

It does all the measuring using a optical maser turn up next to the flash ’s bulb , which intend it should influence no matter how dim the elbow room , but wo n’t work if you block the optical maser with something like a flash diffuser or your manus .

This manifestly is n’t the perfect super smart fanfare , but it is the first full size of it flashing to try and automatically bounce the luminosity , and that ’s pretty cool . It ’s also just slick enough that it should grow with a budding photographer . There ’s a 2nd , semi - auto mode that lets you choose the angle of the flash bulb , it then asseverate that slant no matter how you put the camera . So if you go under it to bounce off a paries at 45 - degree and the controversy the camera or try and hit in portrayal it will mechanically seek out that original angle .

And should you go full - on pro and bulge out using multiple flashes it has an optical receiver mode so it can work with other flashes you might have in the room .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The Canon Speedlight 470EX - AI is expected to be available in April 2018 and retail for $ 400 . That ’s almost twice the price of the dumberSpeedlight 430EX III - RTand only $ 130 less than the more powerfulCanon Speedlight 600EX II - RT . So you ’re definitely pay up a premium to not bother to learn how to bounce your split second .

Canon has also announced two new cameras today . The first , the EOS Rebel T7 is nearly identical to the current Rebel T6 . The only difference is the megapixel enumeration . The T7 move from 18 MP to 24 MP . The T7 will be uncommitted in April , and as with the T6 it is expected to retail for around $ 550 .

The second camera annunciate is another in Canon ’s long languishing mirrorless line up . The EOS M50 is fairly budget friendly . When it is available in April it will retail for just $ 780 for the body alone , that ’s almost $ 500 less than Canon ’s top mirrorless photographic camera the EOS M5 , and unlike the M5 the cheaper M50 can shoot 4 K video . The two camera also have nearly identical megapixel counts . the M50 as 24.1MP while the M5 has 24.2 .

William Duplessie

The A-one light camera ( it weighs just 13.7 ounces with a battery ) use a young digital central processing unit , the Digic 8 , to pull off it ’s 4 K videos and is the first non DSLR camera from Canon to manage 4K. That ’s a play by Canon to woo vloggers — who demand inexpensive , calorie-free cameras with a wide form of lense and top pass telecasting capabilities .

For the non - vloggers the M50 can also shoot 120fps video at 720p and shoot 10fps when shoot stills .

And it provide a raw RAW eccentric , the CRAW . The CRAW replaces the SRAW and MRAW and is intended to be a RAW eccentric for the great unwashed hop to keep some storage space while still have some of the post - processing flexibility that that raw afford . Canon claims one image go from 29.5 MB shoot in RAW to 18.5 MB shoot in CRAW .

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While the fellowship is not saying how it accomplish the smaller RAW type it ’s dependable to assume there ’s some condensation encounter , and while you ’ll still have a dear image than you might with JPEG it wo n’t needs give you the same experience as a straight altogether . Like you live how you could recover an under peril image when you edit the RAW ? You probably wo n’t be able-bodied to recover as much with a crop . But do n’t interest , the M50 will still shoot even RAWs too .

Unfortunately Canon would n’t let me shoot any CRAWs with the television camera , just JPEGs ( my computer would n’t have been able to scan them at any rate ) . So we wo n’t know how good , or spoiled the Modern format is until the camera is in public available in April .

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