Apple’s Marketing Guru: The 1984 Ad Was More Successful Than Apple Itself

In 1984 , Apple launch anad campaignbased onGeorge Orwell ’s Nineteen Eighty - Four , which render IBM exploiter as mindless followers and Mac users as visionaries and greyback . Now , the valet behind it , Regis McKenna , has explained that he think it was more successful than the Cartesian product it assay to sell .

Speaking to the marketing magazine Ad Age , McKenna explains :

“ The ad was more successful than the Mac itself . The Mac was expensive to build , and Apple ’s security deposit went negative in 1986 . That conflict leave to Steve ’s ouster from Apple . The ad had some negative issue on corporate vendee , who were flocking to IBM . They did n’t like seeing themselves as mindless [ followers ] . But Apple was n’t really quick for the corporate market anyway . “ 1984 ” fall out of the Chiat bureau , and they place the creative bar in many mode . The ad set an mental attitude of rebellion against the status quo , and it probably bear on to swear out Apple today . ”