Title:Staff Shopping WriterLocation:New York, NYExpertise:Beauty, Skin Care, Hair Care, Makeup, Celebrity Fashion
Title:Staff Shopping Writer
Location:New York, NY
Expertise:Beauty, Skin Care, Hair Care, Makeup, Celebrity Fashion
Alyssa Brascia is a staff shopping writer for PEOPLE with a specialization in fashion and beauty. Her content includes topics such as eyeshadow palette reviews and seasonal fashion roundups, though she has written several pieces in the kitchen and homeware space as well. Brascia has also written for a number of other digital publications, including InStyle, Real Simple, Southern Living, Shape, and Food & Wine.Highlights:Alyssa has two years’ experience within the digital media industryShe was formerly an editorial apprentice for Dotdash Meredith, writing across various shopping topics for InStyle, Shape, Food & Wine, Southern Living, and Cooking LightAlyssa has personally tested more than 100 products in 2023 alone with a concerted focus on beauty, clothing, and accessoriesAlyssa earned a Bachelor of Science degree in Apparel, Merchandising, and Design at Iowa State University
Alyssa Brascia is a staff shopping writer for PEOPLE with a specialization in fashion and beauty. Her content includes topics such as eyeshadow palette reviews and seasonal fashion roundups, though she has written several pieces in the kitchen and homeware space as well. Brascia has also written for a number of other digital publications, including InStyle, Real Simple, Southern Living, Shape, and Food & Wine.
Highlights:
Alyssa is a creative and passionate writer whose work has appeared in several digital publications, such as InStyle, Shape, Southern Living, Real Simple, and Food & Wine. She began her foray into the world of shopping writing during her time at Iowa State University, where she joined the team as an apprentice in 2021. Alyssa’s educational background is in fashion communications, design, and journalism, and she took on several internships during her undergraduate studies in the realm of editorial fashion and beauty writing and social media.
She officially joined the PEOPLE shopping team as a staff writer in May 2022 with a keen focus on fashion and beauty, from red carpet coverage to in-depth product reviews and launches, as well as celebrity interviews with stars likeSarah Jessica Parker. Alyssa can frequently be found testing products at home, in her daily life, and in the PEOPLE Tested lab, with her favorites including ultra-pigmented eyeshadow palettes, Dyson hair tools, workout sets, graphic eyeliners, and any sort of a lip combo (liners, lipsticks, plumping glosses — you name it).
Alyssa is a self-taught makeup artist and uses her knowledge of editorial beauty to enhance her work at PEOPLE. She has a network of celebrity makeup artists that she taps weekly to inform her content; most notably, she has interviewedDame Pat McGrathand Hollywood set makeup artistHeba Thorisdottir. Alyssa is also constantly tapped into the latest celebrity fashion trends, having covered red carpet events and trend reports with the help of her wardrobe stylist Rolodex (she knew rosettes would be huge in 2023 before others were covering). You can trust that Alyssa’s articles are well-informed, thoroughly researched, and sprinkled with her own character and creativity.
Other Work:
Alyssa has a Bachelor of Science from Iowa State University. She majored in apparel, merchandising, and design with an emphasis in fashion communications and a minor in journalism.
source: people.com
