The stretch of Broadway that runs through Midtown Manhattan is always an consuming receptive experience — but , this hebdomad , it ’s even more intense .
A thirteen - city block stretch of the street has been transformed into a crazySuper Bowl mega - event . We turn back it out so you would n’t have to .
The born-again Super Bowl version of Broadway start out right outside of the Macy ’s on thirty-fourth street . A vivid , projection - map video plays every thirty minute across the edifice ’s historic frontage . ESPN set up a temporary studio aright next to the massive store , where you may watch sport broadcasters report every solar day leading up to the big plot .
http://gizmodo.com/preview/how-the-super-bowl-turned-the-nyc-macy-39-s-building-i-1512709552
Each street hybridizing has a specially - build up sign that informs hoi polloi where specific cubicle are . Styled after the street signs seen around New York City , these become a clever room to help manoeuver countless visitors who have no idea where they ’re going :
Of course , the first major stop along Super Bowl Boulevard is a monument to the great res publica of New York and New Jersey . Made up of 12 video pillar ; the interactive piece of music displays unlike areas and aspects of the two Department of State when they ’re most beautiful — which , coincidently , is always in the summertime . It ’s a courteous touch , even if you ca n’t actually feel the tender current of air off the Atlantic .
One contingent of the Boulevard that is n’t by design obtrusive ? The sullen police comportment . There are always a lot of police officers in Times Square , but Super Bowl Boulevard has amplified the result . At every mark street , the FDNY and NYPD keep an heart on the crowd :
A few minutes after the Lord’s Day set , the Empire State Building lit up in the colors of the duel teams . And , thanks to therecent redevelopment of its lighting system , it even played a little liven up lite show .
https://gizmodo.com/watch-the-empire-state-building-give-its-first-ever-lig-5963607
The most exciting ( and sensational ) part of the whole setup , of course , is the “ Toboggan Run : ” a block - tenacious slide that undoubtedly is a circle of fun — if you have the patience for the line . Great for tourists , and hold for Manhattanites , this is something worth making a trip for before it all get along down on Sunday .
CitiesNew York Cityphoto essaySuper Bowlurbanism
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